Content That Connects. Stories That Inspire.

Social media specialist who creates multimedia content that educates, engages, and builds community across social and owned media.

FEATURE 1

To support Mental Health Awareness Month, I produced a video featuring Juline, a Capital Blue Cross health coach, guiding viewers through a short mindfulness practice. The content encouraged members to pause, breathe, and be present, while promoting the availability of health coaches for ongoing support. The piece combined wellness education with a clear call-to-action to connect with a coach, aligning with Capital’s preventative care mission.

Facebook

FEATURE 4

For this internal-facing video, I produced a playful take on the Full House intro to showcase the interns’ upcoming summer projects. The video highlighted the work they would be doing, using humor and nostalgia to engage viewers while demonstrating the interns’ creative potential. This project reinforced team culture, celebrated learning, and promoted digital innovation in a fun, memorable way.

Feature 2

Short-form video highlighting Omada’s digital health program, which helps members build healthier habits and manage, or even prevent, Type 2 diabetes. The piece simplified a complex healthcare offering into an engaging, audience-friendly story, emphasizing smart tools, app tracking, and one-on-one coaching. The call-to-action directed viewers to check eligibility at no cost through Capital Blue Cross.

Facebook

FEATURE 5

This video celebrates 10 years of Capital Blue Cross’ Connect location, highlighting a decade of care, community engagement, and member support. It showcases the team’s dedication to creating a welcoming environment and reinforces the company’s commitment to building lasting relationships. The piece blends storytelling with brand messaging to engage both internal and external audiences.

Feature 3

This short-form piece featured Dr. Jeremy Wigginton, Chief Medical Officer, introducing the concept of whole-person care. An approach that focuses on strategies supporting the entire individual, not just their symptoms. The video positioned whole-person care as a way to achieve healthier employees and lower costs, while inviting employers to start a conversation about how Capital Blue Cross can help their teams thrive.

FEATURE 6

This video highlights nutritionists engaging the community by creating and sharing a refreshing watermelon cucumber salad with locally sourced ingredients. The piece emphasizes community involvement, preventative care, and nutrition education, while providing a practical takeaway for viewers through a downloadable recipe card. It demonstrates my ability to produce content that is both informative and engaging for a health-conscious audience.