Content That Connects. Stories That Engage.

Digital strategist who creates multimedia content that informs, inspires, and aligns employees across social media and internal platforms.

FEATURE 1

To support Mental Health Awareness Month, I produced a video featuring Juline, a Capital Blue Cross health coach, guiding viewers through a short mindfulness practice. The content encouraged members to pause, breathe, and be present, while promoting the availability of health coaches for ongoing support. The piece combined wellness education with a clear call-to-action to connect with a coach, aligning with Capital’s preventative care mission.

Feature 2

Short-form video highlighting Omada’s digital health program, which helps members build healthier habits and manage, or even prevent, Type 2 diabetes. The piece simplified a complex healthcare offering into an engaging, audience-friendly story, emphasizing smart tools, app tracking, and one-on-one coaching. The call-to-action directed viewers to check eligibility at no cost through Capital Blue Cross.

Feature 3

This short-form piece featured Dr. Jeremy Wigginton, Chief Medical Officer, introducing the concept of whole-person care. An approach that focuses on strategies supporting the entire individual, not just their symptoms. The video positioned whole-person care as a way to achieve healthier employees and lower costs, while inviting employers to start a conversation about how Capital Blue Cross can help their teams thrive.

Photography & Infographic design

Writing & Storytelling